Innovation GroupShow all work
Innovation Group

CHANGE
THE GAME

Innovation Group does a lot. Handling claims for 15 of the world’s top 20 insurers. Driving the insurance industry’s tech agenda. Managing and maintaining thousands of fleet cars globally. Running a global network of building and vehicle repair experts. Conducting pioneering research into building subsidence. And bat species. There’s never a dull moment.

What we did

Brand strategy
Brand identity and sub-brand architecture
Responsive global website
Eight responsive regional websites
Global sales and marketing collateral
Launch materials
Global brand identity guidelines
Tone of voice
Brand animations
Product animations

Website

Challenge

Innovation Group had grown through acquisition of many disparate, unintegrated, niche businesses. They asked us to unite them, under a single brand idea and set of values, globally, creating a focused proposition and purpose.

Innovation Group logo
Innovation Group Going beyond typography
Short animation of playful typography
Innovation Group brochures

Approach

Innovation Group’s elephant in the room? Despite pioneering technology that has led industry changes, they didn’t feel innovative to the external observer. This led to our central brand idea, “Going beyond”. A new global brand identity reflects this idea, along with a renewed sense of purpose, putting a compelling twist on the conventional world of insurance.

Photography showing your claim in your hands
Innovation Group going beyond, hand picking up house out of flood
Innovation group responsive website in french translation

Outcome

Today, Innovation Group can hold the kind of global conversations they want to have with the world’s leading insurers, fleet businesses and other stakeholders. And regions can highlight their distinct and diverse commercial offerings whilst benefiting from the new, unified global positioning.

You get big agency creative capability with none of the big agency bullsh*t

Miles Toulson-Clarke

Commercial Director, Innovation Group

Brand in the hand brochure cover
The sky is the limit - typography brochure spread
Global map showing Innovation Group's locations
Brand guidelines