Previous brand
SolarTech’s previous brand identity relied heavily on product photography and technical functionality. As the product range grew, inconsistencies in imagery and brand application became more pronounced. Compared with competitors, the brand lacked visual cohesion and shelf presence, risking the confidence of potential customers.
From function to feeling
The core idea
SolarTech’s products power adventure on the move, even in the world’s most off-grid locations. We placed that sense of freedom at the heart of the rebrand through our core idea, “Without boundaries.” A new winged logotype brings this idea to life, symbolising both the source of energy and the freedom it enables.
Consolidation and impact
Product architecture
We rationalised the product range into a cohesive visual system, clarifying distinctions between products and audiences. The packaging was redesigned to provide clearer context and communicate benefits more immediately through a bold, illustrative style – elevating perceived quality and strengthening market differentiation. Excess clutter was removed and replaced with simpler, more useful messaging and iconography.
Elevated everywhere
Brand visibility
The brand’s new aspirational focus now runs through everything. Every touchpoint and detail receives the level of craft required to ensure the brand is perceived with the right degree of quality – from digital experiences and advertising to branded livery and employee apparel.
Client feedback
We’ve seen significant growth in this first year following the rebrand, which is clear evidence that the brand is delivering.”
Caroline Rawlinson
Head of marketing
