Brand identity and storybook
Doorstep Library is an inspiring London-based children’s literacy charity which sends volunteers into some of the most deprived parts of the city, knocking on doors and offering to read stories to children to get them interested in reading. Life changing for children whose families or carers are unable to read to them, for whatever reason.
Being a small charity, Doorstep Library’s original homespun brand wasn’t credible enough to help them open doors to new growth opportunities – it was holding them back. They knew that corporate donors could be key to this. Most important of all, they needed to fund and attract more volunteers, to reach more children.
We developed a new brand identity around the central idea of “Words take you places”. Not only to tea with a tiger, but also to confidence, learning, jobs and lifelong security. This narrative highlights the transformative effect of their work across society. We created a visual language that is playful and bright, to inspire and engage, as well as their very own storybook, “The Bugman’s Great Escape”.
What we did
Since rebrand in 2015, Doorstep Library has gone from strength to strength, increasing from two to five services, doubling the number of full-time staff and lending 12,600 books to children. In 2017 income grew by almost 400%.
The new brand has enabled us to communicate the marvel and magic of stories, and the way in which they can quite literally, change lives – thank you.