We were asked to create a campaign to promote Platfform’s services to young people, specifically those aged 13-16. The service known as Platfform4YP required a coordinated creative strategy to help them reach more young people across Wales.
As part of our process we worked closely with a diverse group of young people to test ideas and to discuss approaches, giving them both ownership and valuable experience. Aimed at those who feel ‘stuck’ and unable to find a way forward, we wanted to show that with support and a little help from their peers they could find their feet again. To deliver this message we designed a disarming, bright and youthful look for the campaign using a series of quirky illustrations by illustrator Max Low.
We created a short animated film, posters designed to be displayed in schools and youth clubs, a series of bookmark ‘stay in touch’ cards, a community focused microsite, print communications and social content. The Platfform4YP team now have communications that deserve the attention of their young audiences.