About us

We’re straight talkers. We’re hard workers. We’re experienced. We’re half logical, half unconventional. We’re effective, as over 40 awards for creativity and effectiveness attest. And we love what we do.

Our manifesto

illustration of magnet portraying the pull and power of a brand

1. Find what's special

We believe every human and every organisation has something at its core that has the power to attract others. Whatever it is, it must be authentic; it cannot be faked. And it should be unique. We make it our job to find it.

illustration of lightning bolt striking at the core of a brand

2. Aim true

We follow our curiosity to the very end. Who are we talking to? No guesswork, no assumptions, no short cuts. Curiosity – with intuition and experience – leads to insights. Insight gives you the chance of striking with unerring accuracy when it counts. Sometimes you only get one shot.

illustration of a wrecking ball swinging to clear the way for new brand thinking

3. Challenge everything

Market, brief, audience, preconceptions, client, ourselves: question the lot. Imagine everything anew from the bottom up. Seek out discomfort, it provokes creativity and can be a sign of innovation. It’s a cluttered world, so if you want to build something meaningful, you’ll need to make some space.

Illustration of magicians hat with hand coming out portraying the magic of big brand thinking and ideas

4. Be memorable

The best ideas are dead simple, unexpected, and able to concentrate everything that matters into one place. They can go anywhere. They collapse resistance and replace it with wonder. And they stay with you. No project starts without one.

Illustration of Eros firing a pencil portraying the power of brand ideas connect with audiences

5. Move people

Emotions run light years ahead of reason, we’re wired that way. They control decision making. So, to change the way people behave, change how they feel. No communication or brand will work without engaging feelings – the best use them to build long-term relationships. Cupid’s bow, be true, none has more clout than you.

What we do

We help organisations understand what their brand is and what it could be, why, and how best to express it.

We can analyse your brand’s performance to show you how it can work harder. We can create a new brand from scratch, or take your existing one somewhere new. We can captivate your audiences through powerful, integrated communications and campaigns. We can give you the tools to manage your brand and teach you how to do so. We can help build support and understanding for change internally.

And we value long-term partnerships with our clients because this depth of understanding leads to the most effective creative work.

Brand strategy & design
Brand audit
Brand architecture
Naming and positioning
Writing and tone of voice
Proposition development
Brand creation and development
Brand and identity guidelines
Internal engagement

Design & communications
Print and digital campaigns
Marketing collateral
Corporate communications
Website design and build
Animations and films
Content creation

Our experience

Our experience

We have over 25 years’ of experience working with global brands, SMEs, and start-ups in all sectors, from insurance to charities, from technology to the arts.

Aggregate Industries, Akzo Nobel, Arts Council of Wales, Atradius, Balfour Beatty, BBC, bigHead, Boots, BT, Capita, Carbon Law Partners, Co-Operative, Design Council, Dixons Group, D&AD, Doorstep Library, Dutco Hotels Group, First Direct, Flow&Ebb, GAM, Hft, ISS, Innovation Group, Knight Frank, Land Securities, Lawrence Graham, Mansell, Milestones Trust, Mind, Moorhouse, Mothercare, Proxima, Reckitt Benckiser, Reuters, RSPCA, Sainsbury’s, Syngenta, Born Free Foundation, WDA, WPP

Our work has been recognised with over 40 creative and design effectiveness awards including:

New York Festivals
Design Week
Transform Branding Europe
International Society of Typographic Designers
Marketing Design Awards

Giving back
We value learning, education and how design thinking can bring about positive social and economic change. We sometimes lend our expertise to people and organisations who are on a mission to help others or the planet. And we give some of our time to mentoring the next generation of creatives at local universities.

What some of our clients say

What some of our clients say

Tom Lawrence

Clout has exceeded my expectations in areas like creativity, advice and challenge. And in less obvious areas that make a huge difference: project management, cost efficiency, high attention to detail and a really conscientious approach.

Tom Lawrence

Founder, Flow&Ebb

Go to project
Katie Bareham

The new brand has enabled us to communicate the marvel and magic of stories, and the way in which they can quite literally, change lives – thank you.

Katie Bareham

Director, Doorstep Library

Go to project
Bernard Galton

They pushed us creatively and led us towards a great narrative and the best outcome, whilst remaining mindful of the brief.

Bernard Galton

Non-Executive Director, Capita plc

Go to project
Virginia McKenna, OBE

Perfect design – congratulations!

Virginia McKenna, OBE

Founder, Born Free Foundation

Go to project
Miles Toulson-Clarke

You get big agency creative capability with none of the big agency bullsh*t

Miles Toulson-Clarke

Commercial Director, Innovation Group

Go to project
Matt Stevens

The project became their baby which is precisely what you want from your agency.

Matt Stevens

Chief Executive, bigHead

Go to project

The world is full of brilliant raw material: some we like, some we create. Some of it is here.