Establishing the brand
Turning heads before pages
A strong visual presence was key to generating early momentum for the brand – even before any books were launched. Our bold, playful approach sparked conversation and made the brand instantly recognisable. An untameable zebra, made of books which would later morph into new forms or act as windows to imagery addressed the core audience’s emotional touchpoint: ‘find the unexpected’.
Book design
Creating a framework for success
We saw a clear opportunity for Sebra to stand out in a market where many Welsh-language books felt dated and lacked visual appeal. Through a series of collaborative workshops, we equipped the Sebra team with the tools and knowledge to build a cohesive visual framework for their book design. These guidelines were essential in making the Sebra brand synonymous with bold, unexpected titles – brought to life with a strong focus on craft, creativity, and production quality.
Client feedback
The team at Clout are always able to bring clarity to complexity, and their deep thinking and understanding of the business or challenge always lead to an excellent, standout result.”
Owain Saunders‑Jones
CEO
