Angela Georgiou had seen her jewellery business grow steadily over 10 years. She wanted to grow her brand beyond current customer reach and create a more cohesive brand strategy for her entire product range, but the previous brand was holding her back. She approached us to develop the brand and create a more distinct and ownable point of difference enabling her to realise her future ambitions.
Founded on an idea where stories lay at the heart of each jewellery design and with Angela’s proud background, we looked to heritage and storytelling for inspiration. Research showed that people often attach memories and stories to jewellery and this coupled with her tactile and earthy style where she often creates new pieces from old led us to develop a central theme around “The past reimagined”. We worked with Australian based illustrator Jessica Benhar to develop a series of bold and striking images that draw on themes of mythology and emotion.
The new brand identity has given Angela Georgiou a more differentiated positioning in a busy market and has helped increase visibility of her business and product ranges.