Rebrand and brand guardianship

Platfform

Rebrand

Platfform are a mental health charity and part of a growing social movement calling for fundamental changes to the way that public services are provided. Established in the early 1980s, they initially provided support and housing to individuals in communities across Wales.

The challenge

Their previous brand was holding back their ambition and creating a barrier to the types of conversations they wished to have. We were asked to create a new brand positioning and visual identity that would give them a more powerful voice and visible presence when campaigning for social change and a better, more connected system of support.

Our approach

We developed a ‘connected’ graphic language that hints at Platfform’s desire to bring people, organisations and systems together in a more joined-up way. This idea starts with the logotype and flows throughout the visual identity – allowing it to adapt for different messages within a cohesive system. We introduced a bold colour palette of red, black and white to create a sense of urgency around their social care aims and to reference their Welsh roots. This was supported by a softer palette used to communicate with their many varied audiences.

The outcome

The brand which launched in 2019 has helped to reposition Platfform as a leading voice within the mental health sector in Wales. Since then, they have seen significant growth, expanded their services and moved beyond their charity status – connecting people and organisations to a wider social agenda.

Transform Europe Branding Awards

Gold: Best brand to reflect new positioning
Gold: Best implementation of a brand

I’ve been extremely impressed by the creativity, insight and professionalism from Clout over our rebrand. Our values of being brave, curious, compassionate and connected shine through our new brand identity and Clout have done a fantastic job at exploring and capturing the spirit of our organisation. The brand has been received with excitement both internally and externally, a reflection on Clout’s ability to develop the connections core to our brand mission. They have also been an absolute pleasure to work with and I look forward to working on future projects together.

Jules Weston, Marketing and Communications