Their previous brand was holding back their ambition and creating a barrier to the types of conversations they wished to have. We were asked to create a new brand positioning and visual identity that would give them a more powerful voice and visible presence when campaigning for social change and a better, more connected system of support.
We developed a ‘connected’ graphic language that hints at Platfform’s desire to bring people, organisations and systems together in a more joined-up way. This idea starts with the logotype and flows throughout the visual identity – allowing it to adapt for different messages within a cohesive system. We introduced a bold colour palette of red, black and white to create a sense of urgency around their social care aims and to reference their Welsh roots. This was supported by a softer palette used to communicate with their many varied audiences.
The brand which launched in 2019 has helped to reposition Platfform as a leading voice within the mental health sector in Wales. Since then, they have seen significant growth, expanded their services and moved beyond their charity status – connecting people and organisations to a wider social agenda.
Transform Europe Branding Awards
Gold: Best brand to reflect new positioning
Gold: Best implementation of a brand