Their previous name and brand identity (Gofal) was often seen as a barrier. We were asked to create a new identity that would give the charity a more powerful voice and visible presence when campaigning for social change and a better, more connected system of support. Our challenge was to capture the human connections, our connection to nature and our compassion alongside a very clear message that the current system of care is not ok.
We developed a bold, contemporary graphic identity that playfully adapts for different messages and audiences. A connected graphic language hints at Platfform’s desire to bring people, organisations, support, stories and systems together in a more joined-up way. We played with the Platfform name to create a logotype that suggests how a connection can offer a positive step forward or upwards. This was echoed throughout the visual identity – allowing it to adapt within a cohesive system. The new identity is now bold, direct and clear when voicing opinion and more accessible when a more informative or supportive tone is required.
The new brand identity has been universally well received, instilling a greater sense of pride and a renewed purpose for employees and stakeholders. It has also positioned them beyond their charity status – connecting people and organisations to a wider social agenda.
Transform Europe Branding Awards
Gold: Best brand to reflect new positioning
Gold: Best implementation of a brand