The creative brief to ourselves was simple – to create a striking and memorable piece of self-promotion with unmistakeable clout, something that would help us stand-out.
To create the right impact we sent out a boxing glove in a box, complete with embroidered cuff label with the words: ‘Creativity. It’s just more persuasive’. And for added authenticity, we designed a letterpress printed swing tag, a contemporary take on vintage boxing posters which hangs from the glove as a call to action. Did it deliver? Well it had people fighting over it.
The glove landed to much amusement and needless to say it left an impression.
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