More commonly known for children’s books and educational resources, Atebol wanted to expand their reach to adults through unique fiction, non-fiction and informative titles. We were asked to design a visual identity and launch campaign to promote the new book imprint.
Their commercial strategy is to curate and promote unique content from Welsh writing talent. The name Sebra (Welsh for Zebra) was chosen for its bilingual quality and how it reflected Atebol’s bold, original offering of unusual content that is impossible to ignore. To link the idea to literature we designed a logotype out of books arranged in a striped formation. The concept was carried into the wider visual identity where images appear within book ‘apertures’ to reinforce the diverse mix of subject matter and the overarching brand narrative ‘Find the unexpected’. A bright green and white colour palette underpinned by neutral greys was introduced to compliment the language and to further enhance standout.
The new brand was launched at the 2023 National Eisteddfod of Wales, the largest music and literary festival in Europe. Feedback has been overwhelmingly positive with comments like ‘this is clever’, and ‘this feels fresh and different’. During the launch event several published authors made approaches to register their interest.