Bridgend Athletics

Visual identity

Bridgend Athletics is a self-funded community sports club formed in the 1950s. They offer a fun, educational and competitive environment for both junior and adult athletes – many of which have represented Wales and Great Britain at Commonwealth and Olympic games.

The club’s identity was looking tired, so they asked us for a bit of help in raising their profile. Inspired by the two stripes on their iconic club vest we created a bold, single-minded visual identity that would present them in a more contemporary way. This idea flows from the logo and across applications – everything from training kit to trackside livery. They now have a striking visual style that distinguishes them amongst other clubs – an identity that we hope will inspire future Olympians. Our work for Bridgend Athletics was delivered pro bono.

The new identity has not only given us a more professional look, it has helped to raise the bar for the future aspirations of the club.

Steve Brace, former Olympic athlete

What we did

Visual identity
Photography

Our collaborators

Remco Merbis, photography

Work