Born Free Foundation

Fundraising campaign

The Born Free Foundation is an international wildlife charity, founded in 1984 by Bill Travers MBE and Virginia McKenna OBE, stars of the iconic film Born Free. The charity takes action worldwide to save animals, stop suffering and protect species in the wild.

The challenge

Born Free Foundation needed to raise money to fund a new rescue centre in Ethiopia.

Two bears in boat - wildlife photography

Our approach

Award-winning wildlife photographer George Logan showed Mike Smith our Creative Director a set of his images combining his passions for Africa and his native Scottish highlands. The images cleverly portray African wildlife relocated to less predictable settings. They thought it’d make a fantastic book, a perfect vehicle for fundraising for the Born Free Foundation, a charity close to George’s heart. An idea was born.

Translocation book cover - wildlife
Translocation book spread typography - Run, run, run
Translocation book spread - Wildlife in the street
Translocation book spread - Flying stork
Born Free - Virginia McKenna, OBE
Photography cattle in highlands Back of translocation book

The outcome

The book, entitled “Translocation”, captured people’s imaginations and print runs sold out, twice. Global media coverage followed in publications from The Sun and Creative Review to Esquire. Ultimately, it met its objectives, raising almost £40,000 to fund a new wildlife watering hole, conservation and education centre in Ensessakotteh, Ethiopia. A single small idea, beautifully executed, can go an awfully long way.

Perfect design – congratulations!

Virginia McKenna, OBE, Founder, Born Free Foundation

What we did

Book design
Fundraising campaign