Born Free Foundation needed to raise money to fund a new rescue centre in Ethiopia.
Award-winning wildlife photographer George Logan showed Mike Smith our Creative Director a set of his images combining his passions for Africa and his native Scottish highlands. They thought it’d make a fantastic book, a perfect vehicle for fundraising for the Born Free Foundation, a charity close to George’s heart. An idea was born.
The book, entitled “Translocation”, captured people’s imaginations and print runs sold out, twice. Global media coverage followed in publications from The Sun to Esquire. Ultimately, it met its objectives, funding a new wildlife, rescue, conservation and education centre. A single small idea, beautifully executed, can go an awfully long way.