Born Free Foundation needed to raise money to fund a new rescue centre in Ethiopia.
Award-winning wildlife photographer George Logan showed Mike Smith our Creative Director a set of his images combining his passions for Africa and his native Scottish highlands. The images cleverly portray African wildlife relocated to less predictable settings. They thought it’d make a fantastic book, a perfect vehicle for fundraising for the Born Free Foundation, a charity close to George’s heart. An idea was born.
The book, entitled “Translocation”, captured people’s imaginations and print runs sold out, twice. Global media coverage followed in publications from The Sun and Creative Review to Esquire. Ultimately, it met its objectives, raising almost £40,000 to fund a new wildlife watering hole, conservation and education centre in Ensessakotteh, Ethiopia. A single small idea, beautifully executed, can go an awfully long way.