We were tasked with creating the entire brand from scratch, including a name. The new company had to stand out in a crowded market, communicate freshness, creativity and energy, and do so with an authority that would help win backers and early clients.
Workshops and extensive interviews with the founding team led to a brand strategy built around the core idea of ‘Inspiring profound transformation’. The name ‘Emergence’ was drawn from the pioneering field of scientific study on interaction, and underlines the fundamental business goal of helping clients thrive in what is the 4th Industrial Revolution. The visual identity reflected this: flexible, dynamic and imaginative to communicate deeply meaningful change.
The brand and identity has enabled Emergence to differentiate themselves from day one, providing confidence and legitimacy to individuals within the startup and to prospects and potential employees. And it has garnered the right attention from industry analysts.