Brand creation

Founded in 2020, this London and Boston-based start-up united some of the leading lights in advanced and digital technologies to create a consultancy designed to help major businesses better handle the pace of change: changing mindsets and ‘unblocking tech paralysis’ – ethically.

Contrasting and dynamic image of exploding powder, grey and lifeless on the left and colourful and energetic on the right.

The challenge

We were tasked with creating the entire brand from scratch, including a name. The new company had to stand out in a crowded market, communicate freshness, creativity and energy, and do so with an authority that would help win backers and early clients.

Dynamic graphic image of a chart where the colour and energy is weighted to the right
Graphic overlapping spheres where colour and energy is weighted to the right
Three brochure covers with dynamic graphics that each have a shape with colour and energy that contrasts with a grey shape
Dynamic brochure spread with image of woman set inside a graphic shape. Woman is looking up and towards the future
Two-page case study document design

Our approach

Workshops and extensive interviews with the founding team led to a brand strategy built around the core idea of ‘Inspiring profound transformation’. The name ‘Emergence’ was drawn from the pioneering field of scientific study on interaction, and underlines the fundamental business goal of helping clients thrive in what is the 4th Industrial Revolution. The visual identity reflected this: flexible, dynamic and imaginative to communicate deeply meaningful change.

Founders web page showing portraits and biography
Branded web pages showing graphic image with text
Business card designs lined-up against black background
Close-up of emboss detail of a ogo on a business card
Leather notebook with foiled logo and pink ribbon
Close-up of logo detail in front of leather notebook
Dynamic photo of woman concentrating in meeting
Photo of woman staring at laptop in meeting room
Business man smiling and in discussion with woman
Business man smiling in meeting situation
Image of back of suited business man with branded backpack

The outcome

The brand and identity has enabled Emergence to differentiate themselves from day one, providing confidence and legitimacy to individuals within the startup and to prospects and potential employees. And it has garnered the right attention from industry analysts.

Transform Europe Branding Awards

Bronze: Best visual identity in the professional services sector

We had a clear vision of the type of business we want to be and we needed a brand to match. Clout were brilliant in helping us to distil our proposition into an engaging narrative and then capturing the power of this in a visually exciting and dynamic way. They worked in a very collaborative manner with our founding team, guiding us along the brand development journey. Since the launch we’ve had some excellent feedback around our brand and it has most definitely given us an edge in a very competitive space.

David Poole, CEO

What we did

Brand strategy
Proposition and narrative development
Brand identity creation
Website design and build
Collateral design
Content creation
Art direction

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Carne Group