Brand strategy and identity
bigHead is a great British manufacturer of specialist fasteners that go into high-tech carbon fibre structures, from cars to rockets to buildings to boats. As the market for carbon fibre car bodies has grown, so too have bigHead’s market opportunities, particularly with mainstream car manufacturers looking to make lighter, more environmentally friendly vehicles.
bigHead approached us to help them develop their brand in order to make them more relevant to global automotive manufacturers. They needed to tell their story in a way that would make them more appealing; moving from niche British manufacturing to something that felt broader and more global.
bigHead’s customers break speed records, go into space and pioneer new innovations in manufacturing. In conversations with their customers, we learned that they were respected as trusted experts in the science of speed, security, safety and strength. To harness this expertise we developed a new proposition and identity around a single idea “Liberating potential”, adding a new layer of value to their offering.
What we did
Tone of voice and messaging
Marketing collateral and sales tools
Responsive multi-language website
Brand film and product explainer
Interior brand storytelling and signage
The new brand has enabled bigHead to have more credible conversations. Today, they are partnering with large automotive manufacturers to help them overcome the most complex of technical challenges, something previously hidden from view. And the integration of the new look and feel throughout the bigHead premises has revitalised a sense of pride, helping everyone at bigHead recognise the importance of the part they each play.
Transform Europe Branding Awards
Gold: Best brand development to reflect change in mission/values/positioning.
Bronze: Best visual identity, industrial and basic materials sector.
The project became their baby which is precisely what you want from your agency.