With ambitious plans for improvements to public services on hold during the pandemic, Platfform wanted to understand what has really changed. They asked us to create a digital campaign aimed at specialists and freethinkers in the fields of homelessness, mental health, social care and substance misuse, inviting them to participate in a series of online discussions around the impacts of lockdown and to help shape future ideas.
During the pandemic, our collective thoughts and emotions were expressed in wonderfully creative ways. This spirit of creativity and the need for self-expression inspired our approach to ‘Lessons from Lockdown’. We developed a campaign language based on a series of hand lettered questions written on silhouetted cardboard shapes as a way of attracting attention across social media. The campaign logotype which is both speech bubbles and an equals sign, hints at conversations that lead to conclusions – the fundamental objective of the campaign.
The campaign identity and message driven content has helped Platfform reach key audiences, with the online events selling out in a matter of hours. The campaign has also added momentum to a growing movement of organisations calling for system change.