Platfform

Rebrand

Platfform is a mental health and social change charity established in the early 1980s, initially providing support and accommodation to individuals in communities across Wales.

Platfform

The challenge

Their previous name and brand identity (Gofal) was often seen as a barrier. We were asked to create a new identity that would give the charity a more powerful voice and visible presence when campaigning for social change and a better, more connected system of support. Our challenge was to capture the human connections, our connection to nature and our compassion alongside a very clear message that the current system of care is not ok.

Platfform stationery
Platfform business cards
Platfform letterhead
PlatfformAnimation
Platfform strategy leaflet

Our approach

We developed a bold, contemporary graphic identity that playfully adapts for different messages and audiences. A connected graphic language hints at Platfform’s desire to bring people, organisations, support, stories and systems together in a more joined-up way. We played with the Platfform name to create a logotype that suggests how a connection can offer a positive step forward or upwards. This was echoed throughout the visual identity – allowing it to adapt within a cohesive system. The new identity is now bold, direct and clear when voicing opinion and more accessible when a more informative or supportive tone is required.

Platfform values
Platfform for health and wellbeing
Agency and direction
Platfform recruitment leaflet
Platfform reassurance postcard
Platfform event invitation
Platfform stamp
Platfform event stand
Platfform event stand cardboard close-up
Platfform posters
Platfform timeline
Platfform way finding
Platfform event stand
Platfform event stand
Platform event stand

What we did

Brand identity
Launch event
Print and digital communications
Animated film
Website
Environmental / signage

Our collaborators
Stephen Thomas, Animation

Website

The outcome

The new brand identity has been universally well received, instilling a greater sense of pride and a renewed purpose for employees and stakeholders. It has also positioned them beyond their charity status – connecting people and organisations to a wider social agenda.

I’ve been extremely impressed by the creativity, insight and professionalism from Clout over our rebrand. Our values of being brave, curious, compassionate and connected shine through our new brand identity and Clout have done a fantastic job at exploring and capturing the spirit of our organisation. The brand has been received with excitement both internally and externally, a reflection on Clout’s ability to develop the connections core to our brand mission. They have also been an absolute pleasure to work with and I look forward to working on future projects together.

Jules Weston

Director of marketing and communications

Platfform t-shirts
Platfform lapel badge